MadeForMums is the UK’s biggest parenting reviews site with more than 2000 professional in-depth reviews, 5000 parent reviews and over a decade of expert and professional advice on important parenting topics.
Our mission is simple: to help parents make confident choices.
We do this by being evidence-based, working with health professionals and experts in the parenting industry, as well as testing, reviewing and getting feedback on products that we write about.
We’re professional journalists (and nearly all of us are parents) who cover pregnancy through to school-age children and family life, as well as fertility and trying to conceive. We’re honest about parenting – we’re experiencing it ourselves and are here to offer support, fact-based information and guidance.
You can trust our reviews because our product tests and recommendations are independent and unbiased. We take advertising and may also earn an affiliate commission but this does not influence our editorial and product recommendations.
We’re a small team who love what we do and we hope you do too.
We love hearing from you - you can talk to us on our social channels and also at firstname.lastname@example.org.
Meet the MadeForMums Team
Susie Boone – Editorial Director
Mum-of-three Susie has been with MadeForMums from its conception, launching the site in 2009. She’s won several journalism awards including Editor of the Year, and over a 25-year career in journalism she has edited two parenting magazines and worked in science and health journalism and is a regular professional speaker. With a degree in biochemistry, Susie always looks for evidence before publishing a story on MadeForMums.
Helen Brown – Deputy Editor
Helen is author of the classic advice book Parenting for Dummies. Before joining MadeForMums over 7 years ago, she was Head of Community at Mumsnet and also the Consumer Editor of Mother & Baby. On MadeForMums she’s established herself as a toys expert, overseeing our Toy Awards, and has been a judge for the Bookstart Book Awards as well as looking after our Twitter feed. Helen has 3 boys and a heavy-duty washing machine.
Christy McGhee – Reviews & Consumer Editor
Christy is a parenting and travel journalist, having built up a writing and editing career over 20 years. From pushchairs and sterilisers to nappies and car seats, she has a passion for helping mums and dads find the right products for their family. A mum of three – her youngest was born in 2020, Christy is never short of testers to help with her unflinching product research.
Gemma Cartwright – Reviews & Commerce Editor
Gemma has two decades of experience in digital content, studying journalism at the London College of Fashion. Gemma got her break as one of the UK's first professional bloggers and has been featured in the Guardian, Vogue, Cosmopolitan, the Independent and many more. Gemma was Senior Editor at Popsugar UK, where she launched a number of new channels including Parenting. She is mum to an active 1 year old and aunt to 3 children under 3.
Danielle Graph – Community Manager
Dani has been MadeForMums’ Community Manager for more than 6 years, and has followed a huge number of MadeForMums users through their pregnancies to their toddler years and beyond. Dani has also worked as a TV and movie journalist, looks after our Facebook communities and has 2 daughters.
Sabrina Sahota – Digital Journalist
Sabrina is an award-winning journalist (including receiving the prestigious PPA 30 under 30 accolade in 2020) who works on our product and reviews content, overseeing reviews and feedback on hundreds of parenting products from car seats to nappies. Sabrina also looks after our Instagram account and edits many of our MFM videos.
Emma Onuma – Group Marketing Manager
Emma has been working for over a decade as a marketing manager, and looks after our unique Buggy Testing Track at The Baby Show. Emma also oversees the prestigious MadeForMums Awards and is mum of two young children.
Tayla Emmons – Marketing & Events Executive
If you’ve ever had the opportunity to get hold of one of our MadeForMums goody bags, then you’ve sampled some of Tayla’s work. Living with and entertaining her twin nieces, Tayla sets up our MadeForMums and Toys Awards and runs our competitions.